JOE CIRCULAR CREW
Tomorrow’s Knitwear
WITH JOE CIRCULAR OLD JOES GET A NEW LEASE OF LIFE
As you know, we at Joe like to say ‘sustainability starts with making conscious choices’. In our case that means choosing clothes that you wear a lot and that last you a long time. And if there’s a hole in your knitwear or if you are ready for a change, fix it or pass it on (repair or reuse). And when that sad time has come that Joe has really come to the end of its useful life, take it to one of our stores and put it in Joe’s special recycle bin. We will then make every effort to make your old Joe part of our Joe Circular collection.
That’s how you can be sure that you contribute to the sustainable circle of life. One Joe goes, and another Joe comes. That’s one Joe less ending up on a huge textile mountain somewhere in the world. If you do not live near a Joe store, please take your Joe to a special textile recycling container. Wool is 100% biodegradable. This means that wool is almost always automatically separated from other waste and reused (for instance for fire-resistant materials in the automotive industry).
Recycling is a labour-intensive process. A well-known problem with recycling is that reuse can reduce quality. We need our new circular products to be of the same guaranteed high quality of all our Joes. That is why our Joe Circular Crew and Plaid are made for 50% from old Joes, plus 50% new Merino wool for added strength. That means that the Joe Circular collection is still 100% biodegradable and of the same high quality. Joe Circular is knit at The Knitwit Stable in Baambrugge. Close to home. Speaking of sustainability.
We are very happy to say that more and more Joe fans are helping us with our recycling efforts by handing in their old Joes. This means that the latest batch of Joe Circulars is available in more colours. For the current collection we used old Joes in blue, grey and brown shades. Joe Circular is now available in Mix Blue, Mix Grey and Mix Brown. The blended hues reflect the rich history of these pullovers. Without any dyeing! Joe Circular Plaid is available in Mix Blue. Our Joe Circular collection is available both in our stores and online.
RECYCLING. HOW IT IS DONE.
• first we collect all pullovers,
• then we remove all labels, zippers, buttons, and so on,
• give them a thorough cleaning,
• shred them into fibres,
• and spin those fibres together with the new yarns,
• knit them (adding the green stripe) ,
• and wash them again. And hey presto: a new bad-ass Joe Circular Crew is born.
Joe Circular Crew
Joe Circular Crew is a thick warm pullover in a chunky rib. (660 grams, 19.5 micron). Knit with three strands of yarn but still with the slim fit that Joe is known for. Available in a rich mix of blues, dark grey and dark brown that hint at the provenance. Now also available online! Price: EUR 160.
Joe Circular Plaid
We got enough Joe pullovers to turn some into Joe Circular Plaids. Made of an even chunkier yarn than Joe Circular Crew, the plaid (180 x 130 cm) is knit with two yarns in a garter stitch (1200 grams, 23 micron). Now also available online! Price: EUR 180.
THE QUEST CONTINUES
You can help us and the planet by putting the pullovers and cardigans that are beyond repair or that you no longer wear in the special Recycle Bin in one of our stores in Amsterdam, The Hague, Antwerp, or Düsseldorf. But: only when they are freshly washed, and only pullovers and cardigans, shirts and T-shirts (no underwear, socks, or sweats). Sorry, for now it is not possible to send them by post.