Joe's Premium Label
Blue Label is Joe’s premium label. This is due to the use of extra luxury yarns: A luxurious mélange of extra fine Merino wool, silk and cashmere. Just a little bit softer, just a little bit more lavish. For when you want to make an effort but don’t want to look like you’re trying too hard. Joe Blue Label stands for ‘Quiet Luxury’, or understated elegance.
SOFT & SOPHISTICATED
Joe Blue Label comes in 4 models: with a zipper, with a crew neck and with a polo collar, short or long-sleeved. The collection is made of a mix of extra fine Merino wool (70%), cashmere (10%) to add softness and silk (20%) to add even more softness (hard to believe, but true!) and a subtle sheen. Joe Blue Label’s fine yarns make for a slightly thinner knit, ideal for when the sun decides to come out. And of course you can always tell a Joe by the fine stripe on the right sleeve. But this time the stripe is in a subtle unobtrusive blue, as a nudge to the Blue Label’s blue blood…
BLUE LABEL ZIP
An elegant pullover with stand-up collar and snazzy gun metal zipper. Made of a lavish blend of extra fine Merino wool (70%), silk (20%) and cashmere (10%). Available in Navy Blue and Deep Black.
BLUE LABEL POLO LONG SLEEVE
This Polo shirt sports long sleeves and a collar graced with chic mother of pearl buttons. Made of a luxurious blend of extra fine Merino wool (70%), silk (20%) and cashmere (10%). Available in Navy Blue and Deep Black.
BLUE LABEL CLASSIC CREW
Our classic pullover with a crew neck. Made of a luxurious blend of extra fine Merino wool (70%, silk (20%) and cashmere (10%). Available in Navy Blue and Deep Black.
BLUE LABEL POLO PIQUE
Deluxe classic polo shirt with ribbed collar and side splits. Made from 84% superfine Merino wool, 12% silk and 4% elastane. Available in Navy Blue.
AVAILABLE IN 2 COLORS
Navy Blue: The classic dark blue. Unlike the "True Navy", this color is blue without melange and thus completely solid.
Deep Black: Intensely black as only wool can be. No blend but a rich black.
PROPERTIES OF MERINO WOOL
COLOUR FAST
Merino wool will not fade. Guaranteed. Black will always be black, blue will always be blue, green will always be green, red will always be red. Well, you get it. For ever and ever.
TEMPERATURE-REGULATING
Unlike synthetics, Merino wool fibres are active fibres that respond to changes in your body temperature. So when you’re cold, wool keeps you warm and it keeps you cool when you’re warm.
BREATHABLE
Merino wool is one of the most breathable fibres that can absorb large quantities of moisture vapour and then let it evaporate. No clingy clothes again, you keep cool and dry.
ANTIBACTERIAL
Merino wool is naturally antibacterial, which means less sweat on your body. Merino wool even absorbs sweat’s odour molecules, which are released only upon washing. No sweat, no stink. Stay fresh!
SOFT ON YOUR SKIN
The Merino wool fibres used by Joe (19.5 micron) are extremely fine and much more flexible than traditional, coarser, wool fibres. That is why Merino wool feels so soft and sumptuous on your skin. Definitely not scratchy!
BLUE LABEL MAINTENANCE
EASY TO REFRESH
Thanks to Merino wool’s antibacterial qualities, you don’t have to wash your Blue Label very often. Just air your Joe outside for a night, and he will be ready for wear the next day!
HOW TO WASH
Please give this precious piece the delicate treatment it deserves.
So dry clean, or wash at a wool setting, 30 degrees, max 600 RPM. Preferably wash with similar items and most of all not with items featuring buttons or zippers. Flat dry and touch up with an iron.
Attention: the Polo Pique should be dried hanging rather than flat.