CATEGORIES
The perfect merino wool essentials for men.
Ever since we sent our first Joe out into the world, men have been raving about the quality. Available in more than 60 colors, Joe offers something for every taste.
100% SUPER SOFT MERINO WOOL
TEMPERATURE-REGULATING
Unlike synthetics, Merino wool fibres are active fibres that respond to changes in your body temperature. So when you’re cold, wool keeps you warm and it keeps you cool when you’re warm.
SOFT ON YOUR SKIN
The Merino wool fibres used by Joe (16.5 – 19.5 micron) are extremely fine and much more flexible than traditional, coarser, wool fibres. That is why Merino wool feels so soft and sumptuous on your skin. Definitely not scratchy!
RETAINS SHAPE
Merino wool’s natural elasticity helps clothing to stretch and spring back to its original shape. Joe items never lose their shape, no matter how often you wear them.
Antibacterial
Merino wool is naturally antibacterial, which means less sweat on your body. Merino wool even absorbs sweat’s odour molecules, which are released only upon washing. No sweat, no stink. Stay fresh!
YOUR FIRST LAYER IN PLACE
JOE UNDER FINE
The perfect undershirt for summer. A little thinner and for that reason a little less warm than Joe Under.
Discover Joe Under Fine
JOE BOXERSHORTS
The boxers that are perfect for daily wear, all year round.
Discover Joe Boxershorts
JOE SOCK
The perfect sock, made from extra fine merino wool.
Discover Joe Sock
COLLECTIONS
STORIES
COLOUR MAKES THE MAN
Colour makes people happy. Colourful flowers, colourful pullovers, they all have the power to...
WHALE POO AMBASSADOR
In 2020 Joe Merino introduced its new colour Blue Whale, including a beautiful photo of the actual Blue Whale that...
AS DUTCH AS IT GETS
The Netherlands is a country full of sheep. And yet a pullover made of Dutch wool is not as common as...
TOMORROW'S KNITWEAR
As you know, we at Joe like to say ‘sustainability starts with making conscious choices’. In our case that...
Joe is all about slow fashion: consciously choosing sustainability and durability. No fading fashion fads, no constant bargain sales – only carefully designed timeless essentials of biodegradable Merino wool. Investment pieces. Buy less. Make it last.
50+ STYLES, 60+ COLOURS
-
Joe Zip Hazy Green€140,-(incl TAX) -
Joe Woven Shirt Light Blue€150,-(incl TAX) -
Joe Overshirt Pockets Sparkling Champagne€140,-(incl TAX) -
Joe Riva Long Sleeve Blue Whale€140,-(incl TAX) -
Joe Zip French Cognac€140,-(incl TAX) -
Shirt Long Sleeve Yacht Blue€89,-(incl TAX) -
Joe Riva Cardigan Zip Cloud Forest€150,-(incl TAX) -
Field Jacket Taupe€320,-(incl TAX) -
Joe Zip Peruvian Pink€140,-(incl TAX)
